WHAT IS IT?
In marketing terms, a logo is the graphic design that represents the name and/or brand of a business.
A logo is merely a word written in a way that is conducive to its pregnancy, that is memorable. We could categorize it as a word mark. A logo uses fonts or word compositions to define itself.
Examples: Disney, Google, Zara,..
WHAT DOES IT REPRESENT?
It represents a symbol with which you can appeal to the visual memory so that customers or potential buyers do not forget your brand. This endows any type of organization with presence and permanence without it being necessary to resort to any type of description.
There are several prominent elements that somehow represent the identity of a company. From the values, mission and vision to the slogan and logo, they are part of the corporate image that must be reflected before your public.
Not only to represent your corporate identity with various recognizable elements, but also to effectively reach and position yourself in the minds of the clients you may have.