(Drawing or Symbol)
WHAT IS IT?
In marketing terms, an isotype is the graphic design that represents the name and/or brand that a business has.
An isotype is a symbol or graphic representation that seeks to highlight some meaning, value or concept of the brand. We refer to the most iconic part of the graphic representation of a brand. These types of logos require time and consistency of use to be able to position themselves in the minds of customers. After this investment, an isotype logo can position the brand in the head with a single glance. This type of logo works independently of the text or name of the company.
Examples: Apple, Nike, Twitter,..
WHAT DOES IT REPRESENT?
It represents a symbol with which you can appeal to the visual memory so that customers or potential buyers do not forget your brand. This endows any type of organization with presence and permanence without it being necessary to resort to any type of description.
There are several prominent elements that somehow represent the identity of a company. From the values, mission and vision to the slogan and logo, they are part of the corporate image that must be reflected before your public.
Not only to represent your corporate identity with various recognizable elements, but also to effectively reach and position yourself in the minds of the clients you may have.